Amagansett Funds has a difficult track record with its customer relationship management (CRM) system. Sellers feel that they get no value from it and that it is a “tax on their jobs.” Amagansett is investigating whether CRM can be improved by wirelessly sharing its data with Blackberry devices. These devices will also provide cell phone and email capabilities.
Harvard Business School (606005-PDF-ENG)
July 07, 2005
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