Algramo: Smart Purchasing

Case Solution

Joao Caro de Sousa, Philip Parker
INSEAD ()

Algramo is a company that aims to improve the lives of people living below the poverty line. By using a revolutionary technology tailored to customers at the “bottom of the pyramid”, the products of the Algramo families can save an average of 40%, while the return on investment of the company is around the twenty%.

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