Case Solution

Yves L. Doz, Maurizio Zollo, Jeanne Larson

ADP is an American success story. The founder, with humble origins and a good idea, turns a company that does payroll of several companies in New Jersey into a successful company that has had 136 consecutive quarters of growth in sales and revenue since its IPO in 1961, based on a solid economic model. outsourcing payroll and other critical applications to generate a recurring revenue stream. In the summer of 1995, the management of the American company, with mediocre international experience, had to decide whether to take over the French GSI. The case challenges the reader to take the position of Gary Butler, president of ADP Employer Services, and weigh the risks of a large overseas purchase with the growth opportunities that a new market may offer.

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