AAC Technologies (A): Entrepreneurship, Growth and Transformation

Case Solution

Boon Siong Neo, Gillian Yeo, Yu Zou
ABCC at Nanyang Tech University ()

This case traces the business journey of Shenzhen-based AAC technology and shows its motivations, experiences, learning and foresight. It discusses the generational transition between the entrepreneur and his son, as well as their cooperation with venture capitalists, and thus lays the foundation for the development of a Chinese family business into a global first-source supplier for several large manufacturers. of mobile devices. AAC achieved success in the miniaturization and mobile phone market, and continued to build its competitive advantage in high-quality responsive products. Case B examines AAC’s growth and expansion strategies after going public in 2005.

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