A Risky Business? A Case for GM Food

Case Solution

Philip Parker, Benoit Hochedez

Technological and scientific innovations have opened many new lines of research and development in the food and beverage industry in recent years. Advances in biotechnology, in particular, have begun to produce new approaches and methods for the production, distribution, and consumption of food, with many more expected to emerge in the next decade. This case deals specifically with the development of genetically modified foods, with a particular focus on the market potential of such innovations and the future challenges for the industry.

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