A Chinese Start-up’s Midlife Crisis: 99Sushe.com

Case Solution

William C. Kirby, F. Warren McFarlan, Tracy Yuen Manty
Harvard Business School ()

In their third year running an Internet startup in China, Ken Pao and Bill Li ran a completely different company (under a new name) than the one they founded in 2006. After changing their business model from a network website social to an online gaming company, brought new challenges. They hired almost entirely new employees, cultivated new partnerships, and urgently sought new resources. However, with three years of experience, they were no longer a “startup” and now faced the consequences of middle age. What does it take to remain a viable competitor in China in a new industry?

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