3M Health Care

Case Solution

P. Fraser Johnson, Viola Hoo
Ivey Publishing ()

A summer intern at 3M Health Care must analyze the logistics systems of the health department and report their results to the vice president of 3M Health Care Markets. The vice president is most interested in recommendations for proposed changes to the existing way of delivering products to Canadian hospitals. This case provides students with sufficient information to assess the quantitative and qualitative issues related to direct selling versus maintaining the current reseller supply chain structure.

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