Barilla SpA (A)

Barilla SpA, an Italian manufacturer that mainly sells to its retailers through third-party distributors, experienced volatile demand patterns from its distributors in the late 1980s. This case describes a proposal to solve the problem by implementing a program of Ongoing replenishment that transfers responsibility for determining the quantities shipped to distributors from distributors to Barilla. …

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Designing a Culture of Collaboration at Lake Nona Medical City

Describes Lake Nona, a 7,000-acre residential and research group in central Florida, and its culture of process and innovation, and the Lake Nona Institute, the organization behind the planning and management of this new green community. The focus is on institutional collaboration and governance decisions behind Lake Nona’s “Medical City” component. Five years after its …

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Introduction to Microsoft Excel

The purpose of this note is to introduce students to the basic use and vocabulary of Microsoft Excel. Excel is commonly used to do quantitative analysis in business. Students will encounter Excel applications in just about every area of business, including finance, accounting, operations management, marketing, and analytics.

Comviva: Exploring New Frontiers (B)

After the mobile operator Mahindra Comviva, which operates in more than 90 countries, has formulated its ambitious growth plans, it is considering how to assess and reprogram its growth strategy in the face of the coronavirus pandemic. The head office in India takes into account its personnel costs, financial investments in acquisitions and its uncertain …

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Airbnb (A)

After widespread complaints about destructive guests and untrustworthy hosts, online apartment rental website Airbnb is investigating mechanisms that build trust between guests and hosts. Flexible online reputation systems can easily collect and share information, but Airbnb must decide what information guests and hosts should provide, and how much flexibility everyone should have in choosing who …

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Commerce Bank

Taught in the second module of a Service Operations Management course, which deals with the design of sustainable service models (606031).

Knight Capital Americas LLC

It took Knight Capital Americas LLC 19 years to become the largest market maker on the New York Stock Exchange, but on August 1, 2012, it took just 45 minutes for an information technology (IT) problem to wipe out the company: a change in the company’s software caused it to lose more than $ 450 …

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United Beverages: Product Development Genius or One-Hit-Wonder?

United Beverages’ first product, GangBusters Interactive Beverages, achieved broad brand awareness. However, in the past 12 months, growth has stalled and United Beverages’ product development team is considering various ideas for future growth. When defining the new product development strategy for United Beverages, the team must take into account technical and market uncertainty, as well …

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Linux in 2004

As a new technology platform that was conceived in the early 1990s, Linux became a fixture in the operating systems market. Initially, Linux was dismissed as a rogue option only used by tech geeks. However, by 2004, Linux had gone mainstream and was used across the enterprise, running everything from web servers to business-critical financial …

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