In 2016, Fair and Handsome, a skin lightening cream manufactured by Emami Limited, led the category of skin creams for men in India with a 60 percent market share. However, in late 2017, the company faced both a public backlash and an adverse court ruling regarding the commercialization of the product. A growing movement called …
Corporations are at the center of debates about corporate strategy. These include perhaps the most prominent companies in history, Beatrice Corp., General Electric, ITT, Siemens and ABB, and have been admired and denigrated on various occasions over the past decades as a form of business organization. Regardless of what time these discussions took place, they …
In early 2018, the Chairman and CEO of FOTILE, based in Ningbo, China, announced a change in the company’s mission statement from “Enabling People to Feel Better in Their Homes” to “For the Happiness of millions of families “. The previous year experienced impressive growth with sales of more than 10 billion euros. After only …
“In October 2005, PPG launched a new model for online clothing retailing in China. PPG’s new business model, targeting low-end menswear, was initially due to its responsive supply chain, channel easier distribution and established brand through costly advertising very successful. However, the underlying limitations of PPG’s business model ultimately led to its failure. Followers learned …