Vivian Yuan aims to support the fundraising efforts and investment goals of the Tsinghua University Education Foundation in a new era of Chinese higher education. Competing with the elite C9 League members of China’s top universities, she must develop a range of incentives and benefits for alumni and unaffiliated donors that can fill gaps in …
OnStar, a vehicle safety and information services provider called Telematics, was founded in 1995 as a joint venture between General Motors (GM), EDS and founded Hughes Electronics Corp.. Safety and security services, including roadside assistance, emergency assistance after an accident, remote diagnosis and stolen vehicle tracking, have been the cornerstone of OnStar’s offering. Additionally, OnStar …
The technology strategy for a diversified company must be developed in a manner consistent with the general strategies of the individual business areas and the group as a whole. Topics covered in this note include the level of R&D spending, the allocation of resources to technology programs, trade-offs between long- and short-term projects, the balance …
Anatolia National Telekom is a multi-party negotiation simulation based on the Turkish government’s failed attempt to privatize its state telecommunications monopoly, Turk Telekom, in late 1997. It gives participants the opportunity to identify and negotiate complex issues related to valuation and sale of a state-owned company in an emerging market. Members of each negotiation team …
This case documents the history of Ashok Leyland (AL), India’s second largest commercial vehicle manufacturer, and documents its growth and trajectory until 2007, when the company adopted its new vision of more than double the size in a fairly mature industry. . The challenge the case poses for students is to understand how the company, …
This is an addition to 9B11M016. The president and founder of New Deantronics (ND) opened her sales office in San Francisco, California in 1985 and established her factory in Taiwan in 1987. With her system of management strategy and management philosophy, the president of ND earned a reputation as a trusted manufacturer and developer of …
Founded in 1978 as a joint venture between Biocon Biochemicals Ltd, Ireland, and a company run by Ms Kiran MazumdarShaw, a young Indian entrepreneur, Biocon has long depended on income from the production of enzymes and generics. However, competitive pressure within Germany and other emerging countries such as China rapidly eroded the price level in …
In early 2006, PayPal management decided how to react to Google’s entry into online payments. EBay-owned PayPal is targeting online retailers outside of the eBay auction community for its next wave of expansion. Google poses a potential threat to PayPal’s “Off eBay” strategy, as do established credit card companies. PayPal management has to decide whether …
This three-part case provides the opportunity to engage students in an investigation of how intercultural considerations can influence decision-making in the areas of management, law, operations, and corporate social responsibility. The cases involve two non-profit organizations, one in the US and one in India. Both organizations focus on food redistribution, but face different challenges due …
This case is accompanied by a video short that can be shown in class or included in a digital course package. Instructors should consider when the video will be made available to students as it can reveal important details of the case.