As one of the three largest state airlines in China, China Eastern Airlines Corporation Limited (China Eastern) had built an international brand image with global influence. Given the unique globalization of the Shanghai airline, China Eastern’s strategy continued to focus on expanding its global presence. Faced with increasing competition from domestic and international competitors, China …
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AlcatelLucent (ALU) was preparing to launch a new business: mobile payment services. Mobile payment comprises cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise in Nearfiled Communication (NFC) presented a great opportunity as analysts expected the mobile payments market …
When the CEO of The CocaCola Company made his first visit to India in August 2017, it was clear that he wanted to achieve many ambitious goals with the company’s Indian subsidiary, CocaCola India Private Limited. These included reducing the sugar content in the company’s products, introducing more juice and water-based beverages, and making small …
CEO Richard Gedman suddenly found himself running two separate but possibly related businesses: the slot manufacturing and marketing business that he has been running for years and a new mobile and online gaming business that has been amazing in recent years has grown. quickly. To maintain success in both businesses, it seems clear that each …
Cyberdyne Inc. was a Japanese technology company that wanted to commercialize a Hybrid Auxiliary Link (HAL). HAL was a robotic exoskeletal system designed for people who had difficulty walking due to nervous system disabilities from stroke, spinal cord injury (SCI), and persistent neuromuscular disease. In a person with neuromuscular disorders, the signals transmitted by the …
DayTwo is a young Israeli company that researches the gut microbiome and machine learning algorithms to provide users with personalized dietary recommendations to minimize blood sugar spikes after meals. After a first year of implementation in Israel, CEO Lihi Segal and her team are developing a global Gotomarket plan for the company. The team is …
LSP, the world’s leading consumer goods company, made huge savings on a test run of a new competitive bidding tool for its procurement organization, known as reverse action. But when Jen Baldwin is asked by her vendors to get the same savings on a product her own department uses, things get a lot more complex, …
BRAC is the world’s largest NGO and has recently founded a number of profitable and successful business ventures ranging from milk processing to vegetable export, as well as a university. Explore the stresses and benefits of a large nonprofit entering the business arena and the ramifications for the organization.
Describe the main kinds of market research. It gives students an overview of the available methods so that they can choose the right set for their purposes.