Sleepmore Mattress Manufacturing: Plant Consolidation

The president of an established mattress manufacturer asked his assistant for a recommendation to merge the plants into three locations. He must not only decide which criteria are most useful for such a decision, but also how the various criteria are weighted in a single decision.

Digital Chocolate

Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to create great games for mobile devices. By 2008, the company had expanded to four countries and Digital Chocolate was a leading developer of single-player games for standard cell phones and iPhones. In 2009, Hawkins set out for Digital Chocolate to begin developing new types …

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Balancing Engagement and Innovation at Bharat Petroleum

Since 2000, Bharat Petroleum Corporation Limited, a Fortune 500 global oil company largely owned by the Indian government, has institutionalized an internal competition called IDEAS. Each year, several employees participated by submitting their innovative ideas to the contest. Many of these innovations have resulted in significant savings and / or improvements. By 2015, however, there …

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Black Caucus Groups at Xerox Corp. (A)

In 1970, Xerox had a very advanced affirmative action program, but once hired, black employees faced serious problems, both due to outright discrimination and their exclusion from the informal support, information, and mentoring networks shared by other vendors. . Black workers responded by establishing seven independent advocacy groups in the United States. These black factions …

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First Community Bank (A)

First Community Bank, a bank within the Bank of Boston bank, was founded in 1990 as a unique company to support urban communities. It was profitable in 1995, but it must maintain relationships with Boston’s leading bank, serve as an agent of change and role model, and face the challenge of rethinking its mission and …

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The Evolution of the Circus Industry (A)

This is the first in a series of two cases. Cirque du Soleil has successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and create a new market space by challenging traditional assumptions about competition. Emphasizes innovation by shifting the group of buyers from children (traditional circus end users) to …

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Johnson Beverage, Inc.

Johnson Beverage owner Jack Johnson just received word that one of his most important and loyal customers may want to negotiate a lower price for his products. Information collected by Johnson’s accountants, in which customer service costs are assigned to customers as a percentage of sales, suggests that the customer’s profit margin is too low …

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