Rodolfo Guttilla, Director of Corporate Affairs of Natura Cosméticos S.A. (Natura), was preparing to meet with key stakeholders to discuss the future of integrated reporting in Natura. As a cosmetics company with a strong brand, solid growth in national and international markets, and world-class prices and margins, Natura has consistently been ranked as one of …
The case focuses on the risks and rewards of an early investment in a successful consumer startup in an emerging market (i.e., non-tech), from seed funding in 2004 to raising expansion capital in 2019. Nasik Valley in India while making external fundraising decisions. Case (A) takes the perspective of the initial investor. This is followed …
The COO of Sonvilier Pen, an elite manufacturer of high-quality ballpoint pens and fountain pens, had received a proposal to outsource two components of the pen to Li Manufacturing, a specialist in the shaping and fabrication of intricate metals in the southeast of China. The proposal was intriguing, but the COO had to consider several …
The president and CEO of China Merchants Bank (CMB) had led CMB through a decade of rapid development and made two transformations to save capital, develop culture, and meet the financial needs of China’s startups and consumers. Regardless of the successes, however, CMB’s capital constraint was swift and the stock market punished CMB’s shareholders. Slower …
The owner of the goat herd had successfully rented part of his herd to clear the land at a nearby resort. The clearing contract for the complex generated a small profit and the owner is now evaluating the prospects of applying for similar clearing projects in the area. The owner believes that the profitability of …
It focuses on the dilemma of a young professor at a graduate school of business administration. He must decide what final grade he will give to a student who has worked very hard, but is limited by the school’s Forced Curve grading policy. Designed to examine the multiple purposes of performance measurement (motivation, evaluation, early …
A collection of 8 vignette instances designed to learn in a single study room session. This case describes a ability trouble withinside the manner that General Electric has billed the authorities below a big protection contract. Designed to permit college students to speak about what movements pinnacle managers and the Department of Defense have to …
Dell Computer Corp. manufactures, sells, and services personal computers. The company markets its computers directly to its customers and builds computers upon receiving an order from a customer. This build-to-order model allows Dell to make much smaller working capital investments than its competitors. It also enables Dell to take better advantage of lower component prices …
Felix Zhang, CEO of Bairong, had great initial success in founding his credit scoring startup, which involves 74,000 variables per person. However, the changing regulatory environment, the growing number of competitors, difficulties in retaining top talent, and uncertainty about collecting and protecting the data that power the business threaten the stability of the business during …
AquaSafi Cleaning Systems Pvt. Limited. (AquaSafi) was a social enterprise with the aim of providing drinking water to people in developing countries. The organization assembled and sold its water treatment technology at a cost to villages and non-governmental organizations in rural India. Before deciding to change AquaSafi’s current operating model, the managing director considered that …